On-Page SEO: How to Optimize Website Pages – You already know the difference between SEO and SEM, you also understand that there are two kinds of SEO, namely On-Page SEO and Off-Page SEO. Well, in this article, we will discuss more deeply about On-Page SEO.
SEO On Page are the factors that determine whether or not your website pages are optimized for search engines like Google. Google likes relevant and quality content to show to internet users who are looking for it.
- On-Page SEO: How to Optimize Website Pages
- 1. Title Tag
- 2. URL
- 3. Title Modification
- 4. H1 Tag: Headline Title
- 5. H2 Tag: Subtitle
- 6. Add Visuals
- 7. Keywords in First 100 Words
- 8. Responsive Design
- 9. Use Outbound Links
- 10. Internal Links
- 11. Site Speed
- 12. LSI Keyword
- 13. Image Optimization
- 14. Social Media
- 15. Long Content
- 16. The length of time the user opens the page
On-Page SEO: How to Optimize Website Pages
Then, what are the factors that can be optimized so that your website can appear on the first page of search engines?
1. Title Tag
Your title tag is the most important on-page SEO factor. The closer a keyword is to the start of the title tag, the more search engines like it and recommend your content to appear on the first page of search results.
Avoid Universal Resource Locator (URL) that is too long and unrelated to your chosen keywords. Make your URL short and contain keywords. An industry study found that shorter URLs rank better on Google.
- Example of a non-optimal URL: flexadia.com/19-8-12/category/articletitle
- Example of an optimal URL: flexadia.com/your-keyword
3. Title Modification
In writing the title, you can add modifier words like ‘new’, ‘2019’ ‘review’ ‘complete’, etc. Those title modifications can help you rank for longer versions of your desired target keyword.
4. H1 Tag: Headline Title
The H1 tag is your main tag. Most Content Management Systems (CMS) like WordPress automatically add the H1 tag to the title of your blog post. We recommend checking your site code to make sure your title is set as H1.
5. H2 Tag: Subtitle
We recommend that you create at least one subtitle for the content you write. Include the target keyword in the subtitle, and make the subtitle into the H2 tag.
6. Add Visuals
Attractive images, videos, and infographics can reduce your bounce rate and increase the length of time you visit your site. Bounce rate and time on screen are two important user interaction rating factors.
7. Keywords in First 100 Words
Your keywords must appear in the first 100 words of the article written.
8. Responsive Design
Google has really liked mobile-friendly websites since 2015. Websites that do not have a responsive design for mobile, desktop, and tablet in the future will be lower in ranking so that Google will not show the website on the first page of search results.
9. Use Outbound Links
Outbound links to related pages are relevance signals that help Google figure out the topic of your page. One study found pages with outbound links outperformed pages without outbound links.
10. Internal Links
Add two or three internal links in each post. Wikipedia is a great example of internal linking.
11. Site Speed
Google states that website speed is used as one of the SEO rankings. Another study from MunchWeb found that 75% of users will not revisit a website that takes more than 4 seconds to load. You can improve your website by reducing the image size, or switching to faster hosting. You can also test website speed through Google Page Speed Test.
12. LSI Keyword
The Latent Semantic Indexing (LSI) Keyword is a synonym that Google uses to determine the relevance and quality of a page. Sprinkle LSI keywords in each post. Examples such as On-Page SEO optimization, SEO checklists, factors that affect SEO, etc.
13. Image Optimization
Most content writers forget to write Alt Text on every image in the post. Make sure you write the appropriate keywords on each image, to make it easier for Google to understand what image it is.
14. Social Media
Social media factors may not play a direct role in ranking your website. But sharing content via social media buttons can result in more people seeing your content. The more people who read, the more likely they are to link to your page. So, always provide a share button to social media in every post.
15. Long Content
The phrase “Less is more” does not apply to SEO. “The more, the merrier” seems more appropriate, as a study from Backlinko found that longer content tends to rank higher on the first page of Google.
16. The length of time the user opens the page
If someone presses the ‘back’ button or returns immediately after landing on the intended page, it means your page is of low quality. That’s why Google uses ‘wait time’ to judge the quality of your content. Increase your average time by writing long, engaging content that keeps people reading to the end.