Difference between SEO and SEM in Digital Marketing – If you are a beginner in the world of digital marketing, maybe you don’t really understand SEO and SEM. Actually, what is the difference between SEO and SEM? Why should online business people apply it?
What is Search Engine Optimization (SEO)?
SEO is an abbreviation of Search Engine Optimization, which is the process of optimizing a website on the position of the Search Engine Result Page (SERP) in search engine results such as Google.
The purpose of SEO is to bring a lot of traffic to your blog or website through a good ranking position on search engines or search engines. The main indicator of SEO success is the higher the position of the website with certain keywords in search engines.
If you as an online store owner want to get lots of website visitors and potential customers, SEO can be one way. How could that be? So, when a Google user searches for the product they need, he or she will type in the keyword “Anti Aging Skincare”, for example. The results that appear on the first page will usually be clicked on and read. This also increases the chances of your product being purchased by customers.
There are no fixed rules regarding SEO because search engine algorithms change over time. However, there are two aspects of SEO that remain consistent, namely On-Page SEO and Off-Page SEO.
We will discuss this further. At its core, On-Page SEO is optimizing your own website pages and content for search engines, while Off-Page SEO is
Pages are factors that are not related to your website page. If on-page SEO deals with websites such as internal links, content, and keywords, off-page deals with link building or back linking.
What is Search Engine Marketing (SEM)?
SEM stands for Search Engine Marketing, which is a form of marketing or advertising on the internet through website promotion activities by increasing the visibility of the website itself on search engine results pages such as Google.
In addition, SEM is closely related to paid advertising to increase the website’s ranking on the first page of search engines. Examples of SEM such as PPC (pay-per-click), Google Display Network, and Google Ads.
What is the difference between SEO and SEM?
SEO aims to increase the number of website visitors by making the website appear in the highest rankings on search results pages in search engines organically. SEM is a means of marketing advertising on the internet to increase website visibility through organic search engine results. So, SEO is part of SEM, but SEM is not part of SEO.
Another thing that is different is that SEO can be done for free, unlike paid SEM. One of the popular SEM media is Google Adwords. By using Google Adwords, your website will be on the first page of Google.
So, which is better, SEO or SEM?
The answer is no. If you want to increase traffic and end up selling, you have to do both of these things to get the most out of your website. Usually, organic SEO is done for long-term goals because it takes longer to show results, whereas SEM results can be seen immediately.
The best advice is to run SEO and SEM together for optimal results on your website.